Liquidity Strategy
Liquidity is the lifeblood of any successful exchange. use.com implements a comprehensive multi-faceted liquidity strategy combining professional market makers, liquidity mining programs, strategic partnerships, and algorithmic liquidity provision to ensure deep, consistent liquidity across all trading pairs.
Liquidity Fundamentals
What is Liquidity?
Liquidity measures how easily an asset can be bought or sold without causing significant price movement.
Key Metrics:
Liquidity_Score=SpreadavgVolume24h×Depthorderbook
Components:
Spread: Difference between best bid and ask
Depth: Total volume available within price range
Volume: Trading activity over time period
Example:
BTC/USDT Pair
24h Volume: $500M
Average Spread: 0.01% ($5 on $50,000)
Order Book Depth (±0.1%): $10M
Liquidity Score: ($500M / $5) × $10M = 1 Trillion
Importance of Liquidity
For Traders:
Tighter spreads = Lower trading costs
Deeper order books = Less slippage
Higher volume = Better price discovery
Faster execution = Reduced market impact
For the Exchange:
Attracts more traders
Increases trading volume
Enhances reputation
Creates network effects
Professional Market Maker Partnerships
Tier 1 Market Makers
use.com partners with leading institutional market makers:
Partner Criteria:
Minimum capital: $50M
Proven track record (3+ years)
Multi-exchange presence
Advanced technology infrastructure
Regulatory compliance
Current Partners (Launch):
5-7 Tier 1 market makers
Combined capital: $500M+
Coverage: All major pairs
Uptime commitment: 99.5%+
Market Maker Incentive Structure
Performance-Based Rebates:
Platinum
>99%
<0.05%
>$5M
0.015% of volume
Gold
>98%
<0.08%
>$3M
0.012% of volume
Silver
>95%
<0.10%
>$1M
0.010% of volume
Bronze
>90%
<0.15%
>$500K
0.008% of volume
Rebate Calculation: Monthly_Rebate=Maker_Volume×Rebate_Rate
Example:
Market Maker: Platinum Tier
Monthly Volume: $1B
Rebate: $1B × 0.015% = $150,000
Market Maker Requirements
Minimum Quoting Standards:
BTC/USDT, ETH/USDT
0.05%
$2M
99%
Top 10 Alts
0.10%
$500K
98%
Top 50 Alts
0.20%
$100K
95%
Long-tail
0.50%
$25K
90%
Penalty Structure:
Uptime <90%: 50% rebate reduction
Spread violations: 25% rebate reduction per incident
Depth violations: 10% rebate reduction per hour
Liquidity Mining Programs
Retail Liquidity Mining
Program Overview: Reward retail traders for providing liquidity through limit orders.
Reward Pool: $10M in tokens (Year 1)
Allocation Formula: User_Reward=∑All_Users(Maker_Volume×Time_Weight)User_Maker_Volume×Time_Weight×Daily_Pool
Time Weight: Orders closer to mid-price receive higher weights.
Time_Weight=e−λ×Distance_from_Mid
Where λ = 10 (decay factor)
Example:
User places 10 BTC bid at $49,950 (mid: $50,000)
Distance: 0.1% = 0.001
Time Weight: e^(-10 × 0.001) = 0.99
If order fills: Full maker volume × 0.99 weight
Pair-Specific Incentives
High-Priority Pairs (50% of pool):
BTC/USDT: 20%
ETH/USDT: 15%
Top 5 Alts: 15%
Growth Pairs (30% of pool):
New listings: 20%
Strategic pairs: 10%
Long-tail Pairs (20% of pool):
Distributed across 50+ pairs
Daily Reward Distribution: Daily_Pool=365Annual_Allocation=365$10M=$27,397
Staking Boost
Users who stake tokens receive enhanced liquidity mining rewards:
None
0
1.0×
Bronze
1,000 - 5,000
1.2×
Silver
5,000 - 25,000
1.5×
Gold
25,000 - 100,000
2.0×
Platinum
100,000+
3.0×
Boosted Reward Formula: Boosted_Reward=Base_Reward×Staking_Multiplier
Strategic Liquidity Partnerships
Exchange Partnerships
Liquidity Sharing Agreements:
Partner with 3-5 major exchanges
Share order book depth
Cross-platform arbitrage opportunities
Unified liquidity pools
Benefits:
Instant deep liquidity at launch
Reduced cold-start problem
Enhanced price discovery
Lower spreads for users
DeFi Integration
Automated Market Maker (AMM) Bridges:
Connect to Uniswap, Curve, Balancer
Aggregate DEX liquidity
Hybrid CEX-DEX model
Best execution routing
Liquidity Aggregation: Best_Price=min(CEX_Price,DEX_Price+Bridge_Cost)
OTC Desk Liquidity
Large Block Trading:
Minimum trade size: $100K
Zero slippage execution
Competitive pricing
Settlement within 1 hour
OTC Pricing Model: OTC_Price=Mid_Price×(1+Premium)
Where Premium = 0.05% - 0.20% based on size and urgency
Algorithmic Liquidity Provision
Internal Market Making
use.com operates proprietary market making algorithms:
Algorithm Types:
Grid Trading Bot:
Places orders at regular price intervals
Captures spread profits
Rebalances automatically
Grid_Spacing=Number_of_GridsPricemax−Pricemin
Mean Reversion Bot:
Identifies overbought/oversold conditions
Provides counter-trend liquidity
Uses statistical models
Z_Score=σPricecurrent−Pricemean
Momentum Bot:
Follows trend direction
Provides liquidity in trending markets
Adjusts position sizing
Inventory Management
Risk Limits:
Maximum position: 5% of daily volume
Maximum exposure: $10M per asset
Rebalancing frequency: Every 15 minutes
Inventory Skew Adjustment: Bid_Adjustment=−α×Target_InventoryInventory Ask_Adjustment=+α×Target_InventoryInventory
Where α = 0.1 (adjustment factor)
Example:
Target Inventory: 0 BTC (neutral)
Current Inventory: +50 BTC (long)
Skew: 50 / 100 = 0.5
Bid Adjustment: -0.1 × 0.5 = -0.05% (lower bids)
Ask Adjustment: +0.1 × 0.5 = +0.05% (higher asks)
Liquidity Metrics & Monitoring
Key Performance Indicators
Spread Metrics: Average_Spread=n×Mid_Price∑t=1n(Askt−Bidt)
Target: <0.05% for major pairs
Depth Metrics: Depth±x%=∑Bid_Volume[Price×(1−x%),Price]+∑Ask_Volume[Price,Price×(1+x%)]
Target: >$5M within ±0.1% for BTC/USDT
Volume Metrics:
Daily volume target: $100M (Month 1) → $1B (Month 12)
Maker/Taker ratio: 60/40 (healthy liquidity provision)
Real-Time Monitoring Dashboard
Metrics Tracked:
Spread by pair (1-second granularity)
Order book depth (real-time)
Market maker uptime
Liquidity mining participation
Slippage analysis
Alert Thresholds:
Spread >0.10% for major pairs: Warning
Spread >0.20% for major pairs: Critical
Depth <$1M for BTC/USDT: Warning
Market maker downtime >5 minutes: Critical
Liquidity Bootstrapping Strategy
Phase 1: Pre-Launch (Months -2 to 0)
Objectives:
Secure market maker partnerships
Establish liquidity mining program
Build internal market making infrastructure
Actions:
Sign 5-7 market maker agreements
Allocate $10M token rewards
Deploy algorithmic trading systems
Test on testnet
Target Metrics:
$50M committed capital from market makers
1,000+ liquidity mining participants (testnet)
Phase 2: Launch (Months 1-3)
Objectives:
Achieve competitive liquidity on major pairs
Attract initial user base
Establish market presence
Actions:
Launch with 20 trading pairs
Activate liquidity mining (2× rewards)
Market maker rebates at maximum rates
Aggressive marketing campaign
Target Metrics:
BTC/USDT spread: <0.05%
Daily volume: $50M → $200M
10,000+ active traders
Phase 3: Growth (Months 4-12)
Objectives:
Expand to 100+ pairs
Achieve top-10 exchange status by volume
Build sustainable liquidity ecosystem
Actions:
Add new trading pairs weekly
Reduce liquidity mining rewards gradually
Introduce advanced products (options, structured products)
Strategic partnerships with DeFi protocols
Target Metrics:
Daily volume: $500M → $2B
100,000+ active traders
Top 10 exchange ranking
Phase 4: Maturity (Year 2+)
Objectives:
Maintain market leadership
Optimize liquidity efficiency
Expand globally
Actions:
Liquidity mining transitions to sustainable model
Focus on institutional liquidity
Cross-chain liquidity aggregation
Regional expansion
Target Metrics:
Daily volume: $5B+
1M+ active traders
Top 5 exchange ranking
Liquidity Risk Management
Concentration Risk
Limits:
No single market maker >30% of total liquidity
No single pair >40% of total volume
Geographic diversification of market makers
Technology Risk
Redundancy:
Multiple market maker connections
Backup liquidity sources
Failover systems
Circuit breakers for extreme volatility
Market Risk
Stress Testing:
Simulate 50% price drops
Test liquidity during flash crashes
Evaluate market maker behavior in extremes
Contingency Plans:
Emergency liquidity injection ($50M reserve)
Trading halts for extreme volatility
Coordinated market maker response
Competitive Liquidity Analysis
Liquidity Comparison
Binance
0.01%
$50M
$2B
Coinbase
0.05%
$20M
$500M
Kraken
0.03%
$15M
$300M
use.com (Target)
0.03%
$10M
$200M (Month 3)
Competitive Advantages:
Higher market maker rebates
Innovative liquidity mining
Hybrid CEX-DEX model
Advanced algorithmic provision
Future Liquidity Innovations
Q2 2025: Cross-chain liquidity aggregation Q3 2025: AI-powered liquidity optimization Q4 2025: Decentralized liquidity pools 2026: Liquidity-as-a-Service for other exchanges
Conclusion
use.com's comprehensive liquidity strategy combines professional market makers, retail participation through liquidity mining, strategic partnerships, and advanced algorithms to ensure deep, consistent liquidity. This multi-layered approach creates a robust liquidity ecosystem that benefits all participants while positioning use.com as a leading exchange in the competitive landscape.
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